Overworld’s New Website: Our Revamp with AdCendes

If you’ve visited overworld.com.sg recently, you may have noticed things feel a lot smoother. Outlet pages now walk you through everything in one scroll — the activities at each location, transparent pricing tables, and group event packages. Every game has its own page. Team building and birthday party packages are one click away. That didn’t happen by accident.

Why We Revamped the Website

Overworld runs three very different venues across Singapore. Kallang Wave Mall is our VR flagship with a VR arcade, VR escape rooms and machine rides. Orchard Central is pure physical chaos — Floor Is Lava, Laser Maze and Tap Tap. Funan brings free-roam VR and XR party games to the CBD. Communicating all of that on one website — clearly, for both walk-in gamers and corporate event planners — had outgrown our old site structure.

We wanted three things: pages that answer a visitor’s questions before they have to ask, pricing that is transparent and easy to compare, and a structure that search engines (and increasingly, AI assistants) can actually understand.

Working with AdCendes

For the revamp we partnered with AdCendes, a digital marketing agency in Singapore that works with SMEs on website development, SEO and performance marketing. It’s rare to find a partner who treats a website as a growth channel rather than a brochure, and that mindset showed up in every decision they made with us.

A few things stood out from the collaboration:

• Structure before styling. AdCendes mapped how our visitors actually decide — pick an outlet, see what’s there, check the price, book — and rebuilt each outlet page to follow that exact journey.
• Search-first thinking. Clean page hierarchies, descriptive URLs, structured data and internal linking were baked in from the start, so the site is discoverable on Google and readable by AI search tools — not retrofitted later.
• Content the team can maintain. Pricing, game libraries and event packages are all editable from our own dashboard. No developer needed for a price update or a new birthday package.
• Fast, clear communication. Changes were proposed, explained and shipped quickly — with every change verified live before it was called done.

The best part of working with AdCendes was that every conversation started with “what does the visitor need here?” — and ended with something we could measure.

What’s New on the Site

• Outlet pages, restructured: each outlet page now flows from hero to Activities & Games, to full-width pricing tables, to group event packages — all in one scroll.
• A page for every experience: from the VR Arcade and VR Escape rooms to Floor Is Lava and VR Free Roam, every activity has a dedicated page with its game library.
• Event packages you can browse: team building and birthday party packages now have their own detail pages with pricing, group sizes and instant WhatsApp booking.
• Cleaner booking paths: every outlet’s Book Now button goes straight to its own live booking calendar.

Frequently Asked Questions

Who built the new Overworld website?

The Overworld website revamp was prepared in collaboration with AdCendes, a Singapore-based digital marketing consultancy (AdCendes Pte. Ltd.) that provides website development, SEO and performance marketing services for SMEs.

What changed in the revamp?

Outlet pages were restructured into a clear journey (activities → pricing → group events), every activity received a dedicated page, event packages became browsable with detail pages, and the site’s SEO foundations — structured data, internal linking and page hierarchy — were rebuilt.

Where are Overworld’s outlets located?

Overworld has three outlets in Singapore: Kallang Wave Mall (1 Stadium Place), Orchard Central (181 Orchard Road) and Funan (107 North Bridge Road).

What’s Next

The website is now a living thing — pricing, game libraries and event packages get updated by our team the moment something changes on the arcade floor. If you run a business and your website has fallen behind how your customers actually buy, we can honestly recommend having a chat with the team at AdCendes.

And if you’d rather just dodge some lava — book a session. We’ll see you on the floor.